Three sketches of Madonna’s “Material Girl” clothing line
by ZaCK, www.absolumentmadonna.frMacy’s has just released three sketches of Madonna’s “Material Girl” clothing line which will hit store shelves and the retail chain’s web site Macys.com on August 3rd.
The new junior’s label is channeled through Madonna’s 13-year-old daughter Lourdes, who is borrowing heavily from the world of dance for her inaugural season.
According to Madonna, fashion designer and good friend Stella McCartney encouraged the burgeoning design talent of Lourdes when she was 8 years old.
As mentioned on AbMad, several months ago, Madonna has formed a company called MG ICON, which will produce the collection of apparel, footwear, handbags, jewelry and - wait for it - fingerless gloves.
The collection will retail from $12 to $40. An ad campaign should be launched on June 29.
There will also soon be launches of a Macys.com/materialgirl site and “Material Girl” Facebook and Twitter pages with more imagery and behind-the-scenes video.
Have a look at the HQ sketches…
