[Update: Pictures & Videos] Madonna is relaunching high-definition music streaming service Tidal

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You may have noticed Madonna changed her avatar on social media today, well here is why…

Tidal, the high-definition music streaming service acquired by rapper and music mogul Jay-Z, is gearing up for its official relaunch under new ownership later today, and it will be doing so by reportedly making a move to snag new releases by some of the biggest musicians of the moment including Madonna, Kanye West and Daft Punk, ahead of rival services like Spotify and Beats.

The company has been sending out invites for a press conference being held at 5pm Eastern time today, in which Shawn “Jay-Z” Carter “will announce a commitment to a new direction for the music industry from both a creative and business perspective.” While there is not much detail being provided officially, unofficially we’ve heard that the company will be using the event to confirm the first big-name artists to stream music exclusively on the Tidal platform.

Check out the teaser…